Volvo buys tuning firm Polestar

Volvo and Polestar have worked in motorsport since 1996 and in recent years have jointly developed the Polestar versions of Volvo cars. Volvo Cars are now buying 100 percent of the Swedish performance car company. Polestar will be used as a model name for high-performance versions. Driving a Volvo Polestar is a special experience. We want to make that experience available to more Volvo drivers and therefore Volvo’s total resources will be available for the development of Polestar as the model name of our performance cars, says Hakan Samuelsson, President and CEO of Volvo Cars. No financial details about the deal have been disclosed. Current employees of Polestar will become Volvo employees. Polestar is established internationally by the performance versions of Volvo cars. Volvo will also use the sale of Polestar aftermarket package for the performance optimization of existing Volvo Cars. Polestar racing division is not included in the purchase. The racing firm will continue to be controlled by Christian Dahl, the former owner of the Polestar, and will be renamed as the trademark passes into Volvo’s ownership. He is extremely pleased with this development and cooperation with Volvo. Now we have the opportunity to devote full energy to our core business developing and compete with Volvo Cars, says Christian Dahl. Volvo expects to sell 750 copies worldwide of the Volvo V60 and S60 in Polestar version this year. Sales of Polestar cars is expected to increase to about 1,500 cars a year from 2016 and onwards.

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Polestar performance

 

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